The world has come a long way in technology and marketing. From chatbots to self-driving cars, AI has slid comfortably into our lives. The applications of Ai has been constantly and conveniently growing. The algorithms are getting better and faster, making the AI products more mature and efficient. It is indispensable that AI would be an essential part of future digital products.

However, AI has not just transformed the technological world. It has also had a significant impact on the marketing world. So, what is the relationship between artificial intelligence and marketing? How is AI transforming the face of marketing? We will find answers to all these questions as we read further. We will also find out how to implement these AI-Marketing strategies into your business and benefit from them. Before that, do check out this PG Program by Great Learning to learn digital marketing. The program has a comprehensive curriculum and will help you dive deeper into digital marketing concepts with utmost ease.

Years before, marketing professionals were hesitant in implementing AI strategies into their marketing ventures. That thinking quickly changed as many major brands successfully adopted it. Brands like Nike, Amazon and Alibaba successfully implemented AI in their marketing strategies and yielded great results. 

Alibaba incorporated a Fashion AI store which helps to streamline the fashion retail experience for customers. This has enabled them to boost customer engagement and sales. Amazon was one of the first companies to implement the personalised recommendation system. This has helped give their customers a personalised experience based on their browsing behaviour, past purchases, etc. They also use AI to support dynamic pricing (reducing prices to generate more sales when needed and increasing prices when demand is high). These strategies have helped them gain a competitive advantage and boost product sales. 

These case studies prove that using AI in Digital marketing can be beneficial and convenient. However, there are still some marketers who are dicey about using AI-driven marketing. If you are one of those, you should not miss out on the next part of this blog.  

AI has been changing the face of the digital landscape. Practical data analysis and the ability to adapt to dynamic input make AI identify marketing trends better (compared to humans).  

Marketers and Brands have saved both time and resources through automated digital marketing services. 

Here are the top benefits of AI in Digital Marketing, which will give you a competitive edge:

1. Understanding your audience better: AI helps you analyse large amounts of data and predict every customer’s buying behaviour/decisions. This allows you to effectively implement dedicated marketing campaigns to a target audience. It also helps in boosting customer satisfaction and engagement. Also, using AI-driven strategies, marketers can easily convert the lead into a sale at the best possible times to drive conversions.
2. Increased Productivity: Using AI, you can easily automate several repetitive tasks. This will save a lot of time and resources and increase productivity. 
3. Effective Marketing: AI puts an end to the assumptions while marketing. You can devise a more effective digital marketing strategy using AI-driven data analysis and services. 
4. Increased ROI: AI boosts your decision making and helps you create better-performing content. Due to its advantages in understanding the audience better, you can drive targeted digital marketing campaigns, resulting in better ROI. 
5. Improved User Experience: With AI in marketing, you provide the right audience with the right content. This enhances customer satisfaction as they find what they need. Reports have shown that consumers are more likely to be driven towards brands implementing AI in their marketing strategies. 

We already know how AI has transformed the face of marketing and how beneficial it has become. It has changed the way we interact with the audience. AI has helped drive relevant traffic to the right content, generate more sales, and acquire new customers. It has also allowed brands and marketers to manage and retain new customers. Hence, we must understand some of the ways that we do it. 

Here are some ways how you can use AI to boost your business:

• Chatbots: Chatbots are one of the major examples of AI technology in Marketing. They help in customer engagement and boosting customer experience on your brand’s website. They help you to interact with your customers or potential leads whenever they are on your website. It answers most of the common questions and engages them in a human-like conversation. This helps in generating leads and also provide a good user experience. Chatbots are also used to collect feedback.

• Personalised Product Recommendations: This is one of the widely used AI technology by eCommerce/ retail brands. Personalised Product recommendations help such brands to serve their customers better. They understand what the customers are interested in based on their browsing history, buying history, etc.  This helps in targeted marketing and hence boosts sales. It also helps save a lot of time and money. 

• AI-Powered Website Builders: AI has also stepped in to take the website building load off your shoulders. Using AI, you can easily build websites based on the user data and how they interact with your content. Here, the only thing you have to work on is the content. The rest, from the content blocks to colours, is done by the AI-Powered website builder. Some of the examples of such website builders are The Grid, FireDrop, Wix ADI, etc. Most of these website builders are still in their early stages and are expected to get more sophisticated over the years. They are considered to be the future of AI in Digital Marketing. 

• Enhanced Shopping Experience: AI has truly changed the way we shop. Many brands have started experimenting with augmented reality to improve their shopping experience. This helps the customer to have a better visual experience of the products that they are offering. For example, customers can check out how a dress looks on them by simply standing in front of their phone camera. This helps them to decide which product is better for them and helps them make a purchase without any hassle. 

Conclusion

AI has become a valuable tool to marketers. It has changed the way marketing is done and truly helped in boosting the entire process. However, it still has a long way to go in terms of becoming more efficient and convenient. If you happen to have more insights regarding this, please drop them in the comments section. We hope you enjoyed the blog and would love to hear from you.

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