Middle East and North Africa focused music streaming service Anghami has struck a partnership with popular mobile game PUBG MOBILE (PlayerUnknown’s Battlegrounds).

PUBG MOBILE is made by Tencent Holdings-backed Krafton, which listed in its home country of South Korea in August.

Anghami will offer PUBG MOBILE fans redeemable codes for Anghami Plus subscriptions (Anghami’s premium paid tier) for up to 1 year during an in-game event to be held between September 30 and October 7, 2021.

The Business of Apps reports that PUBG Mobile generated $2.6 billion in revenue in 2020, and that in Q3 2020, there were over 50 million people playing the game daily.

The app has been downloaded over 1 billion times outside of China.

The new partnership will allow Audiences using the Anghami app to redeem prizes and enjoy two special playlists made for PUBG MOBILE players.

PUBG MOBILE has hosted several music-themed events in the MENA region, and has previously teamed up with artists including Nour Stars, WEGZ, Sharmoofers, Masar Igbari & Marwan Moussa.

PUBG MOBILE also launched this year’s Beat the Heat Summer Fun Fair, presenting a series of in-game and exclusive events in collaboration with Anghami, and featured concerts by artists including Jara, Abboud Star and Zena Emad.

“The synergies between the gaming and music industries are countless.”

Choucri Khairallah, Anghami

Choucri Khairallah, Vice President, Business Development at Anghami, said: “We are delighted to announce our partnership with PUBG MOBILE, bringing a universe of music and entertainment to gamers across the region.

“The synergies between the gaming and music industries are countless and building on such expertise and experience in the local musical taste, Anghami’s production arm collaborates with PUBG MOBILE to create exclusive content and events that resonate with players in the region, receiving positive feedback.

“In our upcoming event players and music lovers will get the chance to experience the fully immersive world of Anghami Plus giving them access to millions of songs, playlists and podcasts to play offline and Ad free as well as exclusively curated playlists.”

In September, Anghami partnered with Amazon to give Prime members free access to Anghami Plus in Saudi Arabia and the UAE.to bring similar to deals to its customers.

The company also recently announced its plans to launch a raft of live venues in Dubai, London, New York and Los Angeles.Music Business Worldwide