Insights-driven digital experience consultancy Bounteous has announced that it has acquired Lister Digital, a full-service digital transformation consultancy with offices in Chennai, India, and San Mateo, California.

The addition of Lister allows Bounteous to deliver on global demand for its co-innovation offering and execute strategic engagements across multiple continents. With the acquisition, Bounteous deepens its CRM capabilities and adds over 350 skilled experts to the team.

With Lister, Bounteous rounds out an already stellar technology partner roster with additional certifications and expanded capabilities for partners like BigCommerce, Acquia, Salesforce, Oracle, and Adobe.

“We are excited to expand our global delivery capabilities to India and to work together with the Lister leadership team to drive better outcomes for all of our clients,” said Keith Schwartz, co-founder and chief executive officer of Bounteous. “Lister’s long track record of success serving large North American clients and access to an incredibly deep pool of digital talent in India will greatly benefit our clients. This is a big step in helping us realize our vision of becoming the world’s preeminent independent digital consultancy.”

The move into tech services is designed to enable it to better compete with the likes of Accenture and Globant, which can sell both digital advertising services to a client, as well as internal digital transformation advice…

“We’re excited to join forces with Bounteous to accelerate digital innovation for clients,” said Srinivasagopalan Chary, chief executive officer of Lister Digital. “This decision grew naturally out of our commitment to sustaining our growth trajectory for our team members and positioning us to drive expansive co-innovation engagements with our category-leading clients. With their world-class capabilities, talent and client roster, Bounteous was the ideal partner for us.”Bounteous and Lister Digital’s combined multinational client portfolio includes Fortune 500 brands such as Caesars Entertainment, Coca-Cola, Domino’s, and Mars Wrigley. Technology Holdings acted as exclusive investment banking advisor to Lister in this transaction.