Sarah Wilson has been named as Head of TuneCore UK, with additional oversight of Ireland, New Zealand and Australia.
Over the course of the past year, the digital music distributor, owned by Paris-based global company Believe, has expanded and now counts operations in 14 countries across four continents.
In 2021 alone, TuneCore has expanded into Southeast Asia, Latin America, Nigeria and South Africa.
Wilson will report to Faryal Khan-Thompson, Vice President, International, and is based in London.
Wilson will focus on managing and building the company’s artist roster, while seeking partnerships and opportunities for growth.
Wilson has formally held positions at Universal Music UK as its Vice President, International Marketing, and at The Orchard in Artist Services.
She spent 13 years at Beggars Group and rose within the international department, beginning as Sales & Promo Manager and ascending to Director of International.
There, she worked with some of Beggars Group’s most popular artists, including Adele, Radiohead, The National, MIA, Bon Iver, and across labels XL, 4ad, Rough Trade, Matador and Young.
“there is so much potential for continued expansion in the territories I’m overseeing.”
Sarah Wilson
Sarah Wilson, said: “I am thrilled to take on this wonderful role at TuneCore, a dynamic and future-facing company.
“Coming off the back of a growth phase during lockdown there is so much potential for continued expansion in the territories I’m overseeing.
“I expect the current business landscape to change rapidly over the next few years. I’m grateful to Faryal and the team at TuneCore/Believe for inviting me into their fold and can’t wait to dive in!”
“With Sarah, we have an experienced executive with deep roots in the UK music industry.”
Faryal Khan-Thompson
Faryal Khan-Thompson, added: “As TuneCore continues to grow internationally, it is important to have strong leadership in place overseeing the UK, one of the world’s biggest music markets.
“With Sarah, we have an experienced executive with deep roots in the UK music industry and I’m looking forward to working closely with her to build TuneCore’s global footprint.”Music Business Worldwide
