Minimalist, the skincare brand, has announced its expansion to United Arab Emirates.

In a press statement the company said that it has gained popularity in the Indian market because of its effectiveness since nine months of its inception and now targeting the international market. Consumers in the overseas markets are seeking transparent, honest, and performing products and that’s the gap Minimalist is aspiring to address to become a leading skincare brand globally, it added.

Mohit Yadav, co-founder, Minimalist, said, “Our products are market agnostic as the entire brand revolves around performance and not marketing stories or claims acceptable in one market and not in another. We will continue to focus on product development and wish to serve the consumers across the world with similar passion”.

All the products are available on Amazon UAE and soon will be available on other marketplaces as well.

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