Ethical living, high thinking

One of the most popular topics of discussion nowadays in the fashion industry’s evolution is minimalism and ethical fashion choices. Consumers are becoming aware of the issues plaguing the industry like poor worker conditions, use of toxic dyes, and excessive waste. People are actively looking for alternatives under organic Indian brands to create an ethical closet for themselves, and there are 5 principal ways in which one can build that. Sure, this may not be the perfect go-to strategy, but it will definitely bring in goodness and peace for the future of production and demand.
Overall, your ethical wardrobe has to be a sum of these 5 keys that you need to master.

1. Value and take really good care of the clothes that you already own – it doesn’t matter if they’re organic or not.

2. Shop less, choose better – only buy those pieces that you love absolutely 100 per cent.

3. Go for clothes that are of the best quality and are high on durability – say NO to fast fashion.

4. Prefer to buy vintage or second-hand – it is more precious and holds sentimental values.

5. Support ethical & organic brands – so that they can in turn support the planet.

If we revolve around these keys of managing our ethical closet, we will almost be ticking all the boxes one is required to check while adopting a more soulful lifestyle yet being an all-rounder when it comes to fashion and styling. Come to think of it, one should dig around some of the easily accessible organic brands in India, which seem to be doing just about right. They are keeping their ideas and the quality of their products very much in order. Let’s check out some of the organic Indian brands playing their part towards peace and ethical living.

Organic indian brands holding high ethical values

A young and promising shoe brand called Greensole, which is PETA-approved, vegan, and upcycle-friendly, is the brainchild of two Indian shoemakers of today’s minimalistic generation. The brand has already earned respect and appreciation from Mr. Ratan Tata and Mr. Barack Obama, credits to their ethical approach towards the culmination of social, economic, and environment-friendly potential for their brand. It’s setting a good benchmark for young businesses in India to adopt the right techniques and create value from recycled goods. On the other hand, Indian
textiles are embracing planet-friendly approaches for their giant establishments and exchanging and promoting art through well-known designers of India. Recently, Bombay Rayon launched a new, ceremonial linen line in collaboration with Manish Malhotra – the style guru of Bollywood divas, much celebrated all over the world.

BRFL textiles are supposed to be India’s most efficient, single-roof, state-of-the-art fabric processing facility. A recent conversation with Mr. Prashant Agarwal, the managing director of BTPL, indicated very clearly that it’s a privilege to collaborate with Manish Malhotra – the creative pioneer in the Indian fashion industry – and
elevate “LinenVogue La Classe”. Along with this fine fabric are manufacturing blends of Giza cotton, linen, viscose, polyester, Tencel, and so on. The last decade has been all about working on environmental solutions and bringing forward the right values for saving the planet from poisoned chemicals and toxic waste. This line will be
more exclusive and way far from fast fashion.

Setting the bar greener is none other than the 80-year-old company Lenzing, which has collaborated with the Mumbai-based Ruby Mills to come up with a new anti- viral range of fabrics. This collaboration assures the supply of high-quality fibre while also keeping ecological responsibilities at the forefront. With the two parties innovating towards biodegradability and composability for suitable hygiene products, plus Lenzing’s agricultural values, this initiative has taken measures far beyond traditional fibre production. The Commercial Head of South Asia for Lenzing – Mr. Avinash Mane, holds admirable values when it comes to strictly keeping it organic, and maintaining eco-friendly production systems. This practice has been going on for years in the history of the company that has been supplying for years to leading designers like Anita Dongre. Most of her collections as well as the recent Spring-Summer ‘21 line of ready-to-wear were created from Lenzing’s fibres. Lenzing offers a sustainable clothing range in partnership with Myntra through their brand ‘EcoVero’ to accelerate and strive two steps ahead in order to add versatility to organic purchasing and its demand.

Learn to unlearn

There’s often a misconception that buying sustainable and ethical products in fashionable styles is far from easy. People believe such clothing isn’t going to be available as per your own exact tastes of styling. Bringing class into your eco-friendly lifestyle or being conscious might need more research than one might imagine. The whole approach sure compromises on certain preferences, but the organic Indian brands listed here seem to have cracked the code on making those ends meet. Leaders are no longer challenging the norms that make it difficult to create things that are good for the planet. Rather, they’re encouraging sustainable living. Ushering all their experience in order, some of these brands are offering helping hands towards changing conventional choices and promoting the curation of more ethical closets for the future.

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