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Fabindia bats for modern India with new sub-brand for woman, Marketing & Advertising News, ET BrandEquity

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Fabindia bats for modern India with new sub-brand for woman, Marketing & Advertising News, ET BrandEquity

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Fabindia bats for modern India with new sub-brand for womanAiming to cater to the fashion needs of ‘modern India’, Fabindia announced the launch of its sub-brand FabNU.

Underlined with the motto of ‘CelebrateYou’ and ‘UnapologeticallyYou’, this launch aims at offering clothes that embody not just the woman of today, but a woman of now. From a work from home comfort pick to a smart-casual office outfit to a cozy dinner with friends, it comprises button down strappy tops, bush shirts, tiered dresses, jumpsuits, co-ords, city shorts, reversible bomber jackets, jogger pants and much more, ranging from XS to XL.

Dipali Patwa, group head of brand and community, Fabindia, said, “FabNU is more than a brand. It is our young community’s desire to find themselves within the framework of what they feel is authentic to them. Fabindia has always been an emotion. FabNU is an extension of that emotion. It’s a desire to be unapologetically you! Real adventure in life is having the experiences that make you who you are. Marvel with wonder, Experience without hesitation, Travel with love, Live without fear, Find your FabNU, and Celebrate You!”

(With IANS inputs)



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