Going into the weekend, you need to know about expert advisors moving into demand-generation, more capabilities for small business sites and connected coaching as a B2B service for the sports and fitness industry.

Integrate has appointed Kristy Pipes to its Board of Directors. Best known for its demand generation platform, Integrate brought the former Managing Director and Consulting CFO on from Deloitte where she built the finance department into an organization of 1,400 finance professionals across the U.S., India, Germany and Mexico. She also spearheaded numerous technology initiatives at Deloitte to optimize and improve financial operations, including the use of artificial intelligence and machine learning.

“We are honored to welcome Kristy to our Board of Directors. She has an impressive track record of financial and operational leadership and is known for her mentorship and ability to build strong, collaborative teams,” said Jeremy Bloom, CEO and founder of Integrate. “Kristy’s expertise and perspective will be invaluable in advising Integrate in our pre-IPO phase of growth.”

Press release: https://www.integrate.com/news/kristy-pipes-board-of-directors/

Website-builder app Wix has acquired Modalyst. Popular with small and independent businesses, Wix merchants will now be able to integrate Modalyst’s ecommerce and drop shipping capabilities into their sites.

“We’re proud to welcome Modalyst to expand the infrastructure of Wix ecommerce,” said Arik Perez, Head of Wix ecommerce. “Connecting merchants directly to a full supplier hub allows them to expand their own product offering and helps new businesses establish themselves by connecting with vetted suppliers with access to private labels and drop shipping. This offers merchants a convenient way to sell a large variety of products, test new and trending markets and ultimately expand their reach. Merchants can significantly scale their businesses and in providing them with a native solution, we can help them continue to maximize their store footprint, all in one place from the Wix platform.”

Press release: https://www.prnewswire.com/news-releases/wix-acquires-modalyst-to-provide-its-own-ecommerce-supplier-marketplace-and-native-dropshipping-solution-301312333.html

asensei, a company offering technique coaching and correction to sport and fitness products announced it has closed a $2.2 million US in Series Seed funding round. The current round brings total funding raised by asensei to $5.1M.

This round of investment powers asensei’s growth as a B2B provider to leading fitness and physical therapy brands allowing them to pilot Connected Coaching to their customers.

“Connected coaching is an exciting and critical next step as home exercise continues its exponential growth and transforms from a generic experience to a personalized one. asensei’s motion capture technology enables that transformation in an affordable and convenient way, and can do so for any exercise modality or equipment and for any level of experience, from beginner to expert,” said investor Alex Alimanestianu.  “Most importantly, Steven and his team have the vision and ability to change the fitness landscape and ultimately improve the lives of hopefully millions. I’m delighted to be on this mission with them.”

Press release: https://www.prnewswire.com/news-releases/connected-coaching-start-up-asensei-raises-2-2m-to-fuel-b2b-growth-301314034.html

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Kate Baggott is a former Managing Editor of B2BNN. Her technology and business journalism has appeared in the Technology Review, the Globe and Mail, Canada Computes, the Vancouver Sun and the Bay Street Bull. She is the author of the short story collections Love from Planet Wine Cooler and Dry Stories. Find links to recent articles by following her on LinkedIn https://www.linkedin.com/in/kate-baggott-9a0306/

• B2B News Headlines for Friday, June 18, 2021: Former Deloitte CFO joins Integrate, Wix Acquisition & Connected Coaching as a B2B Service – June 18, 2021
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