Let’s call it catch up Tuesday. The first long weekend of summer has passed with much of Canada still facing lock down restrictions. Victoria Day fireworks were somewhat diminished by the massive relief of those receiving COVID-19 vaccines and booking them for their 12 to 17 year-olds. In the B2B world, today brings news of a new division launch, a successful IPO and a webinar series for future-proofing data use.

Today Stirista launches Access B2B, a new division, focused on B2B marketing and sales teams. The unit is fortified with an identity marketing and sales B2B platform. The B2B self-service platform, called Demand Exchange (DX), onboards and enriches CRM data, builds addressable audience segments with Stirista data and activates against them using B2B Display, ABM, CTV or email.

“The B2B marketing landscape has dramatically changed in the last 12 months with buyers’ behaviors changing, and business models rapidly moving to the digital world so marketers need data-centric solutions that are simplistic yet give them the insights needed to connect in the right channel with the right buyer,” said Stirista CEO Ajay Gupta. “As individual and corporate identities have morphed into one, our identity graph powers DX to help increase onboarding rates to tie offline data to online identifiers.”

For more information: https://www.stirista.com/

Raw materials supply issues aren’t holding back construction projects. The digitization of project management in the industry is catching up. Procore Technologies, Inc., a provider of construction management software, priced its IPO at $67.00 US per share. The company is offering 9,470,000 shares of its common stock. Trading started on May 20, 2021 under the symbol “PCOR” and closed yesterday at $86.21.

Press release: https://www.procore.com/press/procore-announces-closing-of-initial-public-offering-and-full-exercise-of-underwriters-option-to-purchase-additional-shares

The Evolve Ecosystem, a project funded by the European Commission under the Horizon 2020 Research and Innovation program, is bringing big data, high-performance computing, and cloud worlds together. The platform will increase the ability to extract value from massive and demanding datasets. Evolve is part of European Commission’s response to the unprecedented data growth we are currently experiencing.

To untangle the issues, the project has launched a series of nine webinars to bring together policy makers, research organizations, engineers, developers and companies. To be held between June and August, interested parties can join the Evolve Ecosystem here https://ecosystem.evolve-h2020.eu/#register.

For more information: https://webinars.loba.com/eu/evolve

The following two tabs change content below.

Kate Baggott is a former Managing Editor of B2BNN. Her technology and business journalism has appeared in the Technology Review, the Globe and Mail, Canada Computes, the Vancouver Sun and the Bay Street Bull. She is the author of the short story collections Love from Planet Wine Cooler and Dry Stories. Find links to recent articles by following her on LinkedIn https://www.linkedin.com/in/kate-baggott-9a0306/

• B2B News for Tuesday, May 25, 2021: More Stirista SaaS Data for Sales, More Digitization for Construction, Learning Opportunities for B2B – May 25, 2021
• B2B News for Thursday, May 20, 2021: Brothers Join Forces at VIBRANT, Another Salesforce Consulting Firm Acquisition, Content & Wireless Network Partnerships of Questionable Value – May 20, 2021
• CMA & AMA Toronto Join Forces for Young Marketers – May 18, 2021