We’ll just come right out and say it: Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets and backgrounds to come together and fight against some of the most mysterious algorithms on the planet.

So on the season finale of Stuff You Should Know About Our Changed New World, Oktopost‘s original podcast show, host Colin Day, Managing Director EMEA at Oktopost insisted on putting me in front of the mic, as our Director of Social Strategy, to give you a deeper look at the series you have grown to love and share how my non-conventional marketing background has given me my social media marketing super-power when it comes to leading our employee advocacy program.

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