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Episode Summary

Tackling what are typically thought of by marketing leaders as challenging topics, Catherine Dutton, Global Deputy CMO of Atos joins the Radically Transparent podcast, presented by Oktopost, to reveal why staying ahead of the competition is dependent on more than just creating winning marketing strategies.

Beyond the strategy table, Catherine uncovers the truth and importance behind building inclusive and diverse global teams to drive an organization to success and keep competition on their toes. She even outlines an immense amount of perspective on what defines a true modern-day marketing rockstar and how her team of rockstars are leading the way in digital transformation.

Catherine proves on this episode that the role of the marketing team has never been more important.

More on Catherine Dutton

Catherine is an award-winning marketing leader named in Top 20 Women in Tech, one of the top 100 most influential B2B Technology Marketers, and most notably winning B2B Marketing’s ‘Marketer of the Year’.

With no shortage of recent accolades:

2021: Hot Topics Top 100 B2B Technology Marketers
2020: ITSMA’s MEA Diamond Award for Enabling Sales to Accelerate Growth
2019: B2B Marketing’s ‘Best Integration of Sales & Marketing’ Gold Award
2019: B2B Marketing’s ‘Best Use of Account-Based Marketing’ Gold Award
2019: B2B Marketing’s ‘Most Commercially Successful Campaign’ Silver Award
2019: UK Content Awards ‘B2B Content Campaign of the Year’ Award
2019: Hot Topics ‘Top 100 Most Impactful European B2B Marketing Leaders’
2019: B2B Marketing’s ‘Top 20 Women in Technology’
2017: B2B Marketing’s Runner-up ‘Best Use of Live Event Marketing’ Award
2017: Computing’s ‘In-House Marketing Team of the Year’ Award
2017: Atos’ ‘Best Global Marketing Campaign’ Award

It’s no wonder she is doing something right when it comes to marketing. Over her career, Catherine has demonstrated a proven ability to deliver real business growth through high impact and effective marketing strategies.

With more than 15 years of experience in direct B2B, client facing roles and originally starting her career in account management, Catherine continues to inspire marketing leaders through her focus, passion and belief that marketing really can add business value.

Like What You Heard?

Radically Transparent is one of Oktopost’s popular original podcast shows famous for asking renowned modern day marketers and sales leaders to expose what keeps them up at night, professionally and so much more!

New episodes air every Thursday on B2B Marketing Now, a podcast channel, built for marketers, by marketers. Catch all episodes here.

For more mind-blowing conversations and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts, Spotify, or follow Oktopost on LinkedIn.