Post-pandemic life and its tenure have infected the major industries around the world. Appreciation for the runway shows is projected on the “reel” videos by most of the influencers, and rather than flaunting their attendance, they are giving out front-row claps while maintaining social distancing. On the other hand, models are seen walking with masks on their faces, and their audience is viewing them via Zoom. These are the apocalyptic visions of an ecologist’s fashion evolution. Well, nevertheless, the creative leaders of artistry still stand fabulous. And, lifting the moods by reviving some of the oldest fashion houses that are promising to rebrand, the industry is going strong with the “monogramming policy”. From logos that have been holding monogrammed identities for centuries, new waves are merging cultures and brands into fashion trends, as of 2021. New collections are being churned out from the darkest depths of the quarantined lifestyle, grounding the brands’ solidarity through monogrammed labels. Monogramming has levelled up this season all over again, just like some of the leading brands that internationally joined the strategic facelift a few years ago.

Monogrammed supplementsIt was announced in early 2018 that the most talented Italian designer Riccardo Tisci would be Burberry’s new Creative Director, who was formerly Givenchy’s Creative Head; he predicted that the change that came with 2019 would be Burberry doing monogrammed prints that summer. This declaration was hyped by the who’s who at the most exotic landscapes of European destinations, and remaking the label in his moody image, he revived fortunes along the way.

Even the major Italian & French brands are putting enormous efforts towards logos. As they are bringing old legacies back, the trend seems only to be getting more and more versatile with monograms becoming detailed with historical interpretation, or adding a gothic impression. Last season, Olivier Rousteing revisited Balmain by walking through the labyrinths from Pierre Balmain’s first monogrammed logo of the brand in the Black and White collection, including designs of 1945. It’s been celebrated for two years now under the hashtag #BALMAINARMY and #BALMAIN1945.

The brands that are most talked about this season for their monogrammed fashion fiesta include Fendi flirting with a signature printed FF to find fresh pastel shades for a perfect summer 2021; Gucci revealing key pieces from the #GucciEpilogue collection including GG monogram canvas retro bags; Givenchy coming up with a teaser capsule of clothes and accessories from Matthew M. Williams’ first collection and printing monogrammed logos; and, Louis Vuitton being revolutionary as always, making its mark through John Boyega wearing a Louis Vuitton monogrammed jungle throw by Virgil Abloh to this year’s Critics’ Choice Awards.

Even brands like Berluti introduced the “Discovery” crossbody bag in a signature canvas designed by Kris Van Assche from an old archive blending the maison’s logo and the undulating strokes of the iconic scritto motif, stamped over a black background with strokes of slate and lead grey, reminiscent of the Parisian skyline. Versace came up with the FW21 runway show with a vertical maze-print inspired by the iconic greca pattern, setting the scene with 3D prints and graffiti-styles of a smiling Medusa; all of this adds an immersive range of tactile and finishes by a-maze-ingly monogrammed captures. One of the youngest and rapidly upcoming designers Mike Amiri just face-lifted the significance of Amiri’s M.A. monogram; it was emphasized via the brand’s Spring-Summer 2021 seasonal narrative. Taking Mike Amiri’s initials, the monogram was distinctly visible throughout the collection as an embossed logo.

With all this thoughtful creativity, and the unconventional cocktails of nylon recycled plasticity with permanence, the combination of old and newly rooted techniques are dishing out some major monogramming goals for fashion enthusiasts. Moreover, it is the best season for monogram lovers who want to get their initials crafted on their favourite clothing or accessory pieces. It’s a great idea to shower new love all over old flames of prints, leathers, and different textures in your wardrobe.

In closing, this entire trend-wave can perhaps be best described as “a logo with an attitude” kind of season, may be with a slight snob-appeal. Don’t mind if the insignia is prominently sitting there, visible in your wardrobe for the rest of your life reminding you of the luxury, refinement, and good taste in the time of ‘pre- and post-pandemic’ conditions. No matter which place or country one resides in, having a good taste in fashion is inherent. Splurging on some coolly crafted monogrammed ideas of self-pampering can never hurt as long as it remains within the boundaries of holding good values for retail therapy indulgence.