Whether you’re a blogger trying to drive traffic to your corner of the internet or you’re a business manager that’s trying to attract more customers and retain your current client following, you should be considering the significance of video content on your website.

Video content is a simple, yet highly effective marketing trend that will help convert clicks into sales and it can even help to curate a stronger level of trust and authenticity with your clients, readers, and customers. Video is the key to creating shareable content, and when you include videos on your landing pages, your bounce rate is likely to decrease. Video has proved time and time again, that in terms of client engagement and website traffic, it really is invaluable. 

Read on to discover some other amazing reasons to upload video content to your blog or website.

You don’t need specialist skills

Video content means expensive videographers, sound guys, and months in the editing suite, right? Wrong! Thanks to video making software, anyone can create on-brand videos without any formal training or creative skills (check out this guide for more info). Not only can you create, edit and share your video content across all platforms effortlessly, this invaluable package means you can showcase your brand, products, and posts whenever you need to, without having to rely on those expensive professionals. This handy software can also reduce the time between design and upload.  

You can even track the performance of your video content with detailed data insight and video performance statistics with just a few clicks. This seamlessly highlights which campaigns are bringing in the results you need and which ones you should take back to the drawing board. 

Video is incredibly popular

As online consumers, we want to watch videos. We love to share them, comment our opinions, and even recreate them. Video is here to stay so it makes sense to utilize this never-ending trend to the advantage of your business and or blog. The stronger your video content, the more traffic to your site, the more clients you’ll attain, and the stronger your brand will be. 

It sets you apart from your competitors

There are thousands of similar blogs out there, and an endless list of businesses within the same industry as you. When you include video content as part of your marketing strategy, you’re actively making yourself stand apart from your competitors. Whether you’re posting video content to educate, entertain, answer questions, or to highlight what you have to offer, consistent video content is the key to highlighting how you differ from those in your saturated market. Don’t miss an opportunity to set yourself apart from your competitors – because your rivals won’t. 

Expect an increase in sales

High-quality video content converts clicks into cash. This means, more sales, more revenue, and a stronger client base. Would you rather read a 1000-word article about a product you’re thinking about buying, or would you rather watch an engaging video that highlights everything you need to know within 60 seconds? You know the answer! 

Reach out to Bynder.com to discuss how their video software can help you and your business.