Dell has been ranked as India’s most trusted brand second year in a row in TRA’s Brand Trust Report (BTR) 2020, the tenth edition in its series.

Dell is followed in second place by Mi Mobiles, which also leads the mobile phone category for the first time this year. Samsung Mobiles secures the third place, followed by Apple iPhone and LG Televisions taking fourth and fifth ranks, respectively.

Oppo is at sixth spot on the trust ranks this year. Sony Entertainment Television, the Hindi GEC ranks 7th, featuring among the top ten for the first time in ten years. Maruti Suzuki, the four-wheeler manufacturer makes to eight rank and is also the leader in the automobile super-category. The ninth most trusted brand rank is held by Samsung Televisions and is followed by Vivo mobile phones at the tenth slot.

The categories with the largest number of brands are F&B (151 brands) and FMCG (144 brands) contributing to 29.5% of the total brands. LG secures a grand slam with leadership in televisions (All-India Rank 5), refrigerators (All-India Rank 14), washing machines (All-India Rank 26).

Some other category leaders are Patanjali Dant Kanti (All-India Rank 15) from toothpaste category which has broken the nine-year winning streak of Colgate, and Airtel (All-India Rank 20) from mobile service providers.

Other category leaders include, Tanishq (All-India Rank 48) in jewellery, Euro Kids (All-India Rank 52) in pre-school, American Express (All-India Rank 59) in credit cards, Muthoot Finance (All-India Rank 60) in financial services, Jeep (All-India Rank 64) in SUV manufacturer, Zee5 (All-India Rank 108) leads in OTT, Okaya(All-India Rank 140) in inverter batteries, and Livpure (All-India Rank 141) in water purifiers.

TRA’s Brand Trust Report 2020 is the result of a comprehensive primary research conducted on TRA’s proprietary 10-brand behaviours which make up the Brand Trust Matrix. This year’s study had 1,711 consumer-influencers across 16 cities as respondents and over 8,000 unique brands were analysed, from which the top 1000 brands have been listed in this year’s report. The report lists 323 categories and 41 Super-Categories and F&B and FMCG.

N Chandramouli, CEO, TRA, said, “The Covid times have been harrowing for brands, and even consumers have been in an extended state of anxiety for multiple reasons. The impact of the pandemic is visible on the trust placed in brands, leading to a dethroning of many erstwhile category leaders.”