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Finding the best

Black Friday
deals isn’t always as simple as it seems. With every major retailer running their own version of the massive sale, figuring out what’s available and whether it’s a good deal or not can turn into more of a chore than it needs to.

But we’re here to help. Throughout the day, we’ll be updating this page with the best Black Friday discounts and lightning deals so you don’t have to wade through 200 pages of sales to find the true hidden gems.

Keep in mind that many of the deals available throughout Black Friday only run for a few hours (or in limited quantities). Take Amazon’s aptly named Lightning Deals, for instance. These are intentionally active for a short period of time with a set number of the product available for purchase — once the timer gets to zero, or the deal reaches 100% claimed, the discount ends.

Though retailers may release more stock throughout the day — we saw it happen with our favorite pillow, the Coop Original, during Amazon Prime Day in October — it’s still smart to jump on deals when you see them (and you’ll find them all right here).

Our list is sorted by the newest deal first, and we’ll be updating it multiple times every hour. Check back frequently for the freshest Black Friday deals across all retailers like Best Buy, Amazon, Target, Walmart, and others.