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- Every year, Black Friday occurs the day after Thanksgiving. This year, several sales have already started weeks in advance of the shopping holiday.
- Black Friday lands later this week on November 27, but shoppers can already save big on Apple AirPods, Amazon Echo products, HP laptops, Nintendo Switch, and more from Amazon, Best Buy, Target, and Walmart.
- See more: 7 stores that offer price matching — and everything you need to know about their Black Friday and Cyber Monday policies.
- Read Insider Reviews’ Black Friday 2020 deals and Cyber Monday 2020 deals coverage for more savings.
2020 cares little for precedent and that includes the Black Friday and Cyber Monday schedule. Historically, the enormous shopping event kicks off the day after Thanksgiving, but this year, sales have already begun and may last through the first week of December.
While we expect the best deals to be saved until the official day, on November 27, we’ve rounded up the best early sales from Amazon, Best Buy, Target, Walmart, and other major retailers. Below, you’ll also find answers to some of the most frequently asked questions regarding this year’s atypical holiday shopping season. We’ll be updating this story to include new information as we inch closer and closer to the big day.
Amazon is one of the best stores to shop on Black Friday, but you don’t need to wait until then to start shopping. Amazon’s pre-Black Friday sale is currently underway with fresh markdowns coming every day.
Amazon’s latest eero mesh Wi-Fi system includes three units that serve as both routers and range extenders in one, creating a Wi-Fi network that covers your entire home. During
Black Friday
, this normally $249 set drops to $174. While not the best deal we’ve seen this year, this markdown is still a solid discount over its usual price.
The Apple AirPods Pro look and sound better than previous-generation AirPods, plus they have noise cancellation built right into them and integrate perfectly with other Apple devices. Walmart will have the AirPods Pro on sale for an all-time low price of just $169 starting November 25. If you can’t wait, Woot has them for $190 right now.
The Fire HD 10 tablet offers the largest display screen in Amazon’s lineup and is 30% faster than older iterations. During Black Friday, this 10-inch tablet drops back down to its Prime Day price of $80.
Though it’s listed for more, this oven from Breville typically only sells for $400 — but this drop to $320 is still a great deal. It has an LCD display and 13 different cooking modes to help you cook exactly how you need to.
Amazon’s Eero system is one of the best ways to get fast WiFi throughout your home, and during Black Friday, shoppers can save $120 on this set that includes three routers.
With the Sonos Beam, your living room becomes the center of a blissful smart home. It delivers big, balanced sound, and is a serious improvement over the built-in speakers in most TVs. Right now, shoppers can save $100, the best price we’ve seen since last year.
The Sonos Move looks good, sounds great, and integrates with the rest of the Sonos ecosystem. During Black Friday, this portable speaker drops to $299, $100 off its usual going rate and the lowest price we’ve ever seen.
Best Buy is offering many Black Friday discounts right now. During the storefront’s pre-Black Friday sale, shoppers can expect new markdowns every week. Look for the “Today’s Black Friday Ad Deals available now” section to see which discounted products you can order now and pick up.
Down by $50, this is no small price drop for a smart home-worthy thermostat. It’ll likely drop even lower come Black Friday and
Cyber Monday
, but this is a solid price to grab one at while it’s still in stock. Not only does it control the temperature, but you can even voice command it to hear the news, order your groceries, and much more.
Deals on these smart bulbs aren’t uncommon, but $100 for a pack of three is a solid deal. They’re easy to install and can be controlled via Bluetooth to change your lighting to either your personal preference or one of many presets.
If you’re looking to up your home security, this smart home security system is discounted by $70 right now. This specific bundle includes the base station, keypad, motion sensor, and 4 entry sensors; other Simplisafe bundles may have more sensors in them, but they typically cost at least $50 more.
The TCL 4 Series is a solid entry-level 4K TV with basic HDR support and Android TV streaming built right in. This current $250 price is $50 less than usual and is a solid option for Black Friday shoppers who don’t want to jump through hoops to get a new, budget-friendly set. My Best Buy members will receive an additional $50 discount, bringing the total down to just $200.
The TCL 4 Series is a solid entry-level 4K TV with basic HDR support and Android TV streaming built right in. This current $230 price is $70 less than usual, a solid option for Black Friday shoppers.
This latest-gen Xbox gamepad is the best Microsoft has ever made, and during Black Friday, shoppers can save $20 on this recently released controller.
The Home Depot’s Black Friday and Cyber Monday sales will kick off early, starting on November 6, and will last through December 2. Shoppers can expect discounts on appliances, home improvement tools, holiday decor, and so much more. And, while only a select few of the deals are available now, shoppers can see all of Home Depot’s upcoming deals through the store’s app.
If a corded, upright vacuum suits your needs, the Slim Ball Animal is a solid option for its compact form, powerful suction, and attachments for pet hair removal. Home Depot’s price of $199 is currently the best deal around on this vacuum, beating out Target, Best Buy, and Amazon.
$150 is a solid price to get an upright vacuum for, especially one as portable, lightweight, and easy to use as the Navigator Lift-Away DLX. It commonly sees price drops throughout the year, but this is still a nice deal regardless.
Though it’s listed with a higher original price than it typically sells for, this is still a great deal on a smart lock set from Schlage. This bundle includes the keypad, deadbolt, doorknob, and accent lever. You’ll need your own smart home hub to integrate it into your smart home setup.
Whether you’re an established Google Home user or looking to get your smart home started, this bundle featuring a smart doorbell and smart display from Google Nest is down to $289, a solid deal. The Nest Hello Doorbell has HD video allowing you to see whos at your door before answering and it connects seamlessly with Google Assistant smart homes.
During Target’s Black Friday sale shoppers can expect markdowns on nearly everything, including toys, kitchen products, electronics, and gaming.
The Charge 4 offers a built-in heart rate monitor, meaning that it can track a range of different activities — including walking, running, swimming, and more. Right now you can snag one for its lowest price ever just under $100.
Hisense’s 55-inch 4K Roku TV balances image performance, smart connectivity, screen size, and cost less than any other display in this size range. During Black Friday, Target shoppers can pick it up for just $200, which is $150 less than its usual price.
Down to $30 for either color, this is a great price to grab a quip toothbrush for. It’s waterproof, lightweight, and great for traveling — it’s also got a very sleek design that won’t be obtrusive on your sink.
Though it typically sells for a little bit less than the $350 price it’s marked for, this drop to $250 is still an exceptional price for this 43-inch LG TV. It’s also compatible with Google Home, Amazon Alexa, and Apple Airplay 2.
The i3+ costs considerably more than your average robot vacuum, but it also does a lot more than the average robot vacuum. It develops personalized cleaning schedules, empties itself, and right now, it’s only $400.
Deals on Fizzi bundles are very common and likely to turn up in earnest in the build-up to Black Friday, but worthwhile discounts on a single unit are rarer. Down to $70, it’s a small but pleasant discount on our top pick for best user-friendly soda maker.
Hisense’s 55-inch 4K Roku TV balances image performance, smart connectivity, screen size, and cost less than any other display in this size range. During Black Friday, Target shoppers can pick it up for just $200, which is $150 less than its usual price.
Walmart’s 3 events of early Black Friday deals have come and gone, but the early deals are still aplenty. Though the deepest discounts aren’t slated to start until November 25, you can still find many excellent price drops from Walmart before then.
On top of the usual fitness and health tracking features and sensor you’d find on previous generations, the Apple Watch Series 6 lets you measure your blood oxygen level, take an ECG from your wrist, see your fitness metrics directly on your wrist. It’s brand new, so deals make the Series 6 tempting, especially the $70 discount we’re seeing now.
Adding an SSD to your PC is a game-changer for performance and the Samsung 860 EVO is a great option to do so. It typically sells for $130 across online retailers, but right now you can grab a 1TB version for only $100.
This large 50-inch TV from Samsung has the latest tech: 4K, HDR, LED, and smart TV capability. It’s on sale for more than $100 off its regular price.
The 8th-gen 10.2-inch iPad is the best option for most people, as it offers the best balance of performance and value. This $30 discount is the best we’ve seen on this recently released tablet.
Wayfair’s Big Holiday Sale is already underway with the retailer offering up to 60% off select items. Shoppers can find tons of bargains on indoor and outdoor furniture, plus holiday decor like Christmas trees, wreaths, ornaments, holiday lighting, and more.
The soft and plush pillow is also hypoallergenic and considered best for stomach sleepers. The price per pillow comes out to just $12.50, a deal you’ll be hard-pressed to find anywhere else.
The medium-firm mattress has the support of a spring mattress along with the comfort of memory foam and features cooling technology. It comes with a 100-night free trial. While hybrid mattresses from online startups can cost thousands of dollars, Wayfair Sleep’s is under $500 during the retailer’s First-Chance Black Friday sale.
Though it’s a bit pricey for a hand mixer, this is a nice, $10 discount on a powerful, lightweight, and quiet option. All colors are similarly discounted, meaning you can pick the one perfect for your kitchen.
Prices and stock tend to fluctuate greatly for this popular stand mixer, but right now it’s down to $280 in a red and aqua from Wayfair. This specific bundle includes a bonus mixer bowl, though it’s not compatible with the stand mixer itself.
When is Black Friday?
Black Friday is coming November 27 but several retailers are opting for a month-long version of the shopping event this year.
Shoppers can expect thousands of deals to crop up on the days leading up to and following the big sales event, on Cyber Monday and beyond. However, we still expect the majority of retailers to wait until the big day to drop the very best deals.
Can I shop in-store on Black Friday?
Generally speaking, yes. For most retailers, stores will be open during Black Friday but it will certainly look different from previous years. Stores will limit the number of shoppers allowed in the store at any given time, plus require face masks while indoors.
Which is better Black Friday or Cyber Monday?
This year, the lines dividing Black Friday and Cyber Monday are mostly blurred. In fact, most stores will incentivize online shopping more by offering deals earlier for online shoppers.
Of course, shopping during Black Friday month can be overwhelming. To help, we’re curating the best deals we find all month long.
What should you buy on Black Friday?
Black Friday is an excellent opportunity to buy — and save on gifts — before the last-minute rush.
Shoppers can expect tons of great deals online way in advance and the days following the big event. Historically speaking, prices tend to drop to all-time lows, often beating out the markdowns seen over the course of the year. The sale covers every product category: tech, home and kitchen, fashion, and smart home.
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