Are you planning a visit to “the happiest place on earth”? If you’re in Florida today, try to put off your theme park visit until tomorrow. The first role of B2B success is, always, don’t piss off your workers. The State of Florida did just that with its so-called “Don’t Say Gay” law.

In response, Disney workers have walked off the job for brief periods over the past several days and are planning a full-day of job action today. According to Patricia Campos-Medina, executive director of the Worker Institute at Cornell University’s School of Industrial and Labor Relations, the walk outs illustrate how workers will protect each other when corporations refuse to take responsibility.

“The walk outs at Disney demonstrate that workers and unions understand their responsibility to protect workers goes beyond wages and working conditions. It expands to the protection and the safety of their LGTBQ+ members and their families in the communities where they live,” said Campos-Medina. “The ‘Don’t Say Gay’ bill is not just identity politics. It changes employment dynamics because it codifies discrimination against LGBTQ+ community in the public sphere. Corporations like Disney that built their brand on the idea of inclusion must now demonstrate its corporate responsibility by stating in public its position on laws that excludes and discriminates an entire community.”

Press release: https://www.newswise.com/articles/disney-walkouts-a-lesson-in-corporate-responsibility

Is it OK to include all the London-based Happy Finish appointments because their name makes us laugh out loud? The creative technology and content production studio appointed of Tim Last as Head of Creative Tech Production. Last is moving from Vixen Labs, where he was executive producer. The company has also expanded its creative team under Creative Director Alex Lambert. Demi Wu joins the team as an animation artist and filmmaker while Kevin Hughes is a 3D Designer and Media Generalist who combines expertise working with CG tools and workflows with narrative-driven creative.

“We are thrilled to welcome Tim to team Happy Finish” said Happy Finish CEO Mirko M. Scolari. “With his track record in creative tech production, Tim will play a pivotal part in crafting content and experiences that are at the forefront of what is possible, that delight and deliver, right across multiple channels, touch points and verses; further strengthening our creative team with Demi and Kevin is part and parcel of this growth trajectory”  

More information: https://www.happyfinish.com/

Are women choosing happiness at higher rates than men? It has not gone without notice that women have been quitting their jobs far more often than men over the past two years. Bain & Company’s recent study, The Fabric of Belonging: How to Weave an Inclusive Culture, offers some insights. The firm surveyed more than 4,500 women in seven different countries and across all levels of their organizations about how they think and feel about inclusion in the workplace. The result? On average, only 25% of women feely fully included in the workplace.

According to the research, women who feel fully included are 11 times more likely than those who do not to be promoters of their companies while women who feel excluded are three times more likely to quit than those who feel included.

“Inclusion is one of the most important factors in hiring, engaging and retaining women in the workplace,” said Bianca Bax, partner in Bain & Company’s Diversity, Equity and Inclusion practice. “To weather the impacts of the Great Resignation, it is critical for employers to get a deep understanding of their organization’s talent—in this case women—by listening to their stories and incorporating the nuances to increase their feelings of inclusion and, in turn, enabling them to thrive.”

B2BNN covered this issue extensively in our award-nominated series on how the shecession pandemic is worse for women, society and the economy.

Press release: https://www.prnewswire.com/news-releases/women-are-leaving-their-jobs-at-faster-rates-than-men-inclusion-is-the-key-to-curb-this-exodus-301506241.html

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Kate Baggott is a former Managing Editor of B2BNN. Her technology and business journalism has appeared in the Technology Review, the Globe and Mail, Canada Computes, the Vancouver Sun and the Bay Street Bull. She is the author of the short story collections Love from Planet Wine Cooler and Dry Stories. Find links to recent articles by following her on LinkedIn https://www.linkedin.com/in/kate-baggott-9a0306/

• B2B News for Tuesday, March 22, 2022: The Happy Edition Featuring the Disney Worker Walk Out & Happy Finish Appointments – March 22, 2022
• B2B News for Friday, March 18, 2022: Gravity Global Makes Two Acquisitions, Cradlepoint Defines New Partnership – March 18, 2022
• B2B News for Wednesday, March 16, 2022: Influencer Limits, Streaming Investments and Automotive Industry Appointment – March 16, 2022