IDAM House Of Brands has announced the acquisition of food and beverage brand, Bevzilla.

It has picked up 40 per cent stake in Bevzilla with a route to the majority in Bevzilla. IDAM is targeting to initially invest an amount of USD one million towards Bevzilla’s new product development, marketing, and team building, the company said in a press statement.

Aakash Anand and Saahil Nayar, founders, IDAM House of Brands, said, “Bevzilla has had remarkable growth in the last year. We’re excited about this venture and wish to collectively enhance their visibility in the global market. Bevzilla has carved a niche in the beverage industry and attained expertise, making it a potential brand for acquisition. We’re delighted to be working together and hope to achieve the 100 crore. ARR target in the coming two years.”

Anurag Chhabra and Divisha, co-founders, Bevzilla, added, “While looking for instant and healthier options for a cup of coffee, we came up with an idea of Bevzilla. As people are leaning towards a healthier lifestyle that is also easy to make and less time-consuming, we find our product, Instant Coffee Cubes, to be the perfect solution. With IDAM, the company looks forward to expanding and reaching a market, both nationally and internationally where the product receives the recognition it deserves.”

It has acquired 19 per cent equity stake in direct-to-consumer (D2C) nutrition firm. Commenting on the acquisition, Emami director Harsha V Agarwal said, “With health and wellness being the buzzword for consumers today, we see tremendous potential in the nutrition segment. ‘TruNativ’ product offerings are very unique as they are based on real consumer habits and issues”…