Home Business CCI decides not to pursue case related to Amazon Seller Services, Marketing & Advertising News, ET BrandEquity

CCI decides not to pursue case related to Amazon Seller Services, Marketing & Advertising News, ET BrandEquity

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CCI decides not to pursue case related to Amazon Seller Services, Marketing & Advertising News, ET BrandEquity

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 Picture used for representational purpose
Picture used for representational purpose

Fair trade regulator CCI on Friday decided not to proceed in a matter pertaining to Amazon Seller Services Pvt Ltd. The regulator had taken suo moto cognisance of the matter after a report stated that “Amazon copied products and rigged search results to promote its own brands, documents show”.

It said the firm used the data related to individual sellers on the Amazon India marketplace to run “a systematic campaign of creating knockoffs and manipulating search results to boost its own product lines in India”, the order noted.

Thereafter, the Competition Commission of India (CCI) asked the company submit certain documents.

“The Commission, based on the submissions received by ASSPL on affidavit, wherein it has categorically denied the allegations contained in the Reuters report, has decided not to pursue this inquiry at this stage,” the regulator said.

The regulator further said that if Amazon Seller’s or any of its related entities’ conduct is not found to be in consonance with the Competition Act, 2002, or if the submissions are found to be incorrect, then the order will not come in the way, in examining the conduct of the entity, either past, present or future.

Meesho is in the process of pivoting from social commerce to e-commerce as it attempts to take on bigger rivals: Amazon India and Walmart-owned Flipkart. Meesho said it was the first company to offer a seven-day payment cycle. “The “7-Day Payments” feature ensures sellers are paid faster, which in turn, helps them reinvest money back into their business. Being capital efficient is crucial to their continued growth and success,” the company said in a statement …

E-commerce company Amazon India on Thursday announced that the Indian exporter base on its platform has now increased by about 66 per cent since January 2020 to over 1 lakh. The e-commerce firm said a large number of sellers on the programme today come from non-metros, and many of these businesses are first-generation entrepreneurs and emerging brands…



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