Home Business India’s Bharti Airtel to buy 4.7% stake in Indus Towers from Vodafone, Marketing & Advertising News, ET BrandEquity

India’s Bharti Airtel to buy 4.7% stake in Indus Towers from Vodafone, Marketing & Advertising News, ET BrandEquity

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India’s Bharti Airtel to buy 4.7% stake in Indus Towers from Vodafone, Marketing & Advertising News, ET BrandEquity

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 Airtel to buy Vodafone’s 4.7% Indus stake in all-cash deal
Airtel to buy Vodafone’s 4.7% Indus stake in all-cash deal

Indian telecom operator Bharti Airtel Ltd said on Friday it would buy a 4.7% stake in cell tower firm Indus Towers Ltd from Vodafone Group Plc.

The British telecoms group said earlier this week it was looking to sell its entire 28.1% stake in Indus Towers, India’s largest cell tower company.

Airtel did not disclose the deal value but said it was “protected with a capped price, which is lower than the price for the block of Indus shares sold by Vodafone (Group).”

The deal is on the condition that proceeds from the sale would be infused back into Vodafone Idea Ltd, Airtel said.

India’s telecoms market, one of the world’s biggest, was upended by Reliance Industries’ Jio Infocomm, which launched with free voice and cut-price data in late 2016.

This forced several rivals out of the market while others such as the local unit of Vodafone and India’s Idea Cellular merged.

Debt-laden Vodafone Idea has paid the government 78.54 billion rupees in dues, but still owes roughly 500 billion rupees.

Shares of Indus Towers closed 4.2% higher at 214.60 rupees on Friday. The news was announced after markets closed.

Errol Marquis comes with over 20 years of experience working with major brands in the telecom, FMCG, banking, and finance industries. Prior to this, Marquis was associated with Vigilante Communication as their business leader of account management for more than three years. He’s also worked for Vodafone India, United Spirits, Ogilvy & Mather, Rediffusion, and Triton Communications in the past…

The telco said it is realigning its consumer digital resources under a new and integrated ‘Consumer Digital’ product curation and delivery organization which will comprise three verticals — Consumer Digital Products & Partnerships, Consumer Digital marketing, and Digital Delivery…



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