WPP announced the acquisition of a North America based influencer marketing agency, Village Marketing. Village Marketing will join the Wunderman Thompson network to strengthen its commitment to the creator economy.

As per WPP’s media blog, creators, who are among the most powerful voices of today due to the power of social media, this acquisition will allow Wunderman Thompson to offer its clients and brands much deeper and more direct access to the creator economy.

Mark Read, chief executive officer, WPP, said, “Influencers have an increasingly important role in creating brands. Village Marketing will bring tremendous experience with some of the world’s leading brands in using influencer content alongside performance marketing strategies to drive results for modern marketers. I’m delighted to welcome them to WPP.”

Mel Edwards, global CEO, Wunderman Thompson, said, “Wunderman Thompson is a destination for brands who want to access the best creative minds and the strongest expertise in data and technology. As Village Marketing joins the Wunderman Thompson family, we can make its full community of creators more accessible and available to our clients, who are among the world’s biggest brands.”

Vickie Segar, founder, Village Marketing, said, “For decades, the creator economy and influencer marketing have been wildly misunderstood and undervalued. We are now at a tipping point where this is changing — and it’s changing fast. This acquisition is a massive opportunity for us to leverage the expertise of a global leader to both turbocharge our investment in the creator economy and integrate influencer marketing into the broader marketing ecosystem. We can’t wait to join the Wunderman Thompson family to continue to evolve the future of marketing and work on inspiring brands with entrepreneurial creators.”

As per the announcement, the recent acquisition is a part of WPP’s accelerated growth strategy and focused mergers and acquisitions’ (M&A) approach to further strengthen its core creative capabilities in marketing, communications and design. The recent acquisition follows the acquisition of Made Thought in December 2021.

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