Latin music entertainment veteran Gustavo Lopez has launched a new independent music entertainment company, Globalatino Music Partners.

The new company encompasses label services, artist management, publishing, branding, distribution, acquisitions, touring, content creation and strategic marketing.

Lopez is Founder and Chief Executive Officer.

Lopez’ career saw him work at Universal Music Group for over 21 years. He joined UMG in 1995, starting out as a Sales & Marketing executive, before becoming the Founder and President of UMG’s Machete Music in 2005, and launched the careers of Daddy Yankee, Hector El Father, and Wisin & Yandel, among others.

With UMG’s acquisition of Univision Music Group, he was named the President of Fonovisa Records and Disa Records, and worked with a roster of artists that included Los Tigres Del Norte, Marco Antonio Solis, Banda El Recodo, Jenny Rivera and Los Angeles Azules.

He left UMG to create Talento Uno Music, which would be acquired by entertainment mogul Haim Saban. Lopez was then appointed as CEO of Saban Music Latin where he spent five years building and leading the company before it was acquired by Universal’s Virgin Music Group in January.

Also announced on Monday (April 15), Globalatino has acquired a majority stake in Cigol Music, the label home to Colombian breakout star Blessd. Carlos Nunez, formerly of Talento Uno, will serve as Partner and EVP of Cigol.

ReLo-Co Music, a brand-new record label, is owned by Globalatino in association with hitmaker Alejandro Reglero. Reglero, formerly of Sony Music Latin and Saban Music Latin, will serve as Partner and CEO of ReLo-Co.

In addition, Warner Music Latina has entered into a partnership with Globalatino for distribution and marketing services for selected artists. The deal launches with Blessd and duo DeMasters.

Meanwhile, GUAU Talent Connect, a division of Globalatino, specializes in brand partnerships and is dedicated to connecting rising artists to top brands. Augusto Mendoza, formerly with Sony Music Latin will lead this division.

Strat-Viz, another division of the newly minted Globalatino, oversees all strategic marketing and content creation will be led by Rodolfo Rodriguez formerly with Saban Music Latin.

Plus, TuStreams, a prominent Latin music-focused independent content and distribution company, has entered into a strategic partnership with Globalatino.

“What makes Globalatino Music Partners unique is our reach in every aspect of the fast-moving Latin space.”

Gustavo Lopez

Commenting on the launch of the company, Gustavo Lopez, said: “Over the years, I’ve been privileged to work with some of the most important artists in Latin music, enjoying tremendous success in diverse genres from reggaeton to musica mexicana. Everything I’ve learned has now come together at Globalatino. Most recently working alongside entertainment visionary, Haim Saban, added to my lifelong commtiment to artist development.”

Added Lopez: “At Globalatino we’re 100% dedicated to superserving our artists. We have the executive team, the expertise, the relationships, and the funding to help artists accomplish their dreams – whether they need a strategic partner, a record label, management, distribution, publishing, branding, marketing, or all of the above, we are there for them.”

He added: “What makes Globalatino Music Partners unique is our reach in every aspect of the fast-moving Latin space. Every member of the team brings an expertise second to none in their areas, and a burning passion to help artists reach their true potential. I couldn’t be more excited about the opportunities ahead.”Music Business Worldwide