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Microsoft acquires data process mining vendor Minit, Marketing & Advertising News, ET BrandEquity

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Microsoft acquires data process mining vendor Minit, Marketing & Advertising News, ET BrandEquity

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 Represenative image (iStock)
Represenative image (iStock)

Microsoft has announced to acquire Minit, a leader in process mining technology, for an undisclosed sum.

Slovakia-based Minit enables businesses to uncover opportunities for continuous process improvement and better operational efficiency.

Microsoft said that the acquisition will further help its customers digitally transform and drive operational excellence by creating a complete picture of their business processes, enabling every process to be easily and automatically analysed and improved.

“Customers will be able to better understand their process data, uncover what operations look like in reality and drive process standardisation and improvement across the entire organisation to ensure compliance at every step,” said Justin Graham, Microsoft’s general manager of process insights.

Seamless operations and ensuring that every component of each business process runs smoothly is critical, but most leaders are not able to understand the actual performance of their processes and end up making decisions based on subjective information.

Minit currently enables businesses to transform the way they analyse, monitor and optimise their processes.

“We have been on a mission to help businesses uncover opportunities for continuous process improvement and better operational efficiency. From now on, this mission will be amplified on a much larger scale,” said James Dening, CEO of Minit.

Microsoft recently acquired Softomotive, an RPA software provider, and with Minit, it is doubling down on a software category that could reach $11 billion by 2030, according to Polaris Market Research.

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Under the scheme, shareholders of TCL (other than TCPL) will receive an aggregate of 3 equity shares of TCPL for every 10 equity shares held by them in TCL. TCPL further said it proposes to purchase the minority interest in its UK subsidiary, Tata Consumer Products UK Limited by way of a share swap, through a preferential issue of its equity shares …

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