Director of Social Media and Content Strategy at Corel Corporation, Stephanie Carls, spills the tea on what it takes to lead incredibly successful employee advocacy programs.

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Episode Summary

How do you build a community through rebranding? When it’s time to shift the focus of your community and hone in on who your ideal audience is, how do you reconcile the community you’re building with the one you’ve already built? It can be tricky to marry the messaging between the two—especially if they’re wildly different.

Meet Stephanie Carls, Director of Social Media and Digital Content at Corel, brand voice expert, and employee advocacy rock star, as she speaks with host, Jen Gutman, about the trials and tribulations of undergoing a rebranding campaign, and how to align what was with what will be.

In this episode of Radically Transparent, Stephanie uncovers the “why” behind being on social media, how social fits into the larger picture, and how employee advocacy can help pave the way for success.

As a bonus, she also gives her best tips on how to roll out an advocacy program. She should know—she’s done it across three different teams!

Hot Topics of this Episode:

• How to spearhead an employee advocacy program—even if you’re the only one running it.
• Tips for creating your own employee advocacy program, and how to set it up for success from the start.
• How to transform a community and build a new brand voice while catering to your older community.
• Defining the “Why” behind your social presence—and living that reason in every social post you create.

Meet Stephanie Carls

Stephanie is the current Director of Social Media and Content Strategy at Corel, where she is building the brand from the bottom up. With decades of experience in social media and content creation, Stephanie is responsible for rolling out high-growth social initiatives while maintaining a strong brand voice across several channels. Specializing in social and video media, and an expert in “stopping the scroll,” she’s a force to be reckoned with in the social media landscape.

Stay in the Loop

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

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