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Sony acquires gaming company Haven Studios, Marketing & Advertising News, ET BrandEquity

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Sony acquires gaming company Haven Studios, Marketing & Advertising News, ET BrandEquity

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 Sony acquires gaming company Haven Studios
Sony acquires gaming company Haven Studios

Sony Interactive Entertainment has revealed its plan to acquire Canadian game development outfit Haven Entertainment Studios. Haven Studios was founded by Jade Raymond, co-creator of Assassin’s Creed and former head of Stadia Games and Entertainment.

“We were inspired by Haven’s vision for creating a modern multiplayer experience that brings gamers together in positive and meaningful ways. We were confident in their creative and technical expertise to deliver on such an ambitious project and were thrilled to invest in their journey developing a new, original IP for PlayStation,” Hermen Hulst Head of PlayStation Studios said in a statement.

With this, Sony now has a team of game developers in Canada. Canada is one of the biggest producers of AAA games in the world.

“As a SIE first-party studio, we will have the opportunity to collaborate with some of the world’s most renowned development teams, including studios like Guerrilla, Naughty Dog, Media Molecule, and Insomniac Games, the creators of games that have inspired us as players and developers for years,” Jade Raymond CEO and Founder, Haven Studios noted.

Raymond also said that Haven Studios’ first new IP is on track to deliver an AAA multiplayer experience that delivers a world focused on “freedom, thrill, and playfulness”. Surprisingly, the price Sony paid for Haven was not revealed.

Anvita Arora, Anuj Rai, Ishan Naman Sinha and Parikshit Vivekanand, are amongst professionals from the creative and digital circuits who have joined the content studio’s team…

Apurva Chandra, secretary, Ministry of Information and Broadcasting (MIB), who inaugurated the Media and Entertainment Week at Dubai Expo’s India Pavilion said the media and entertainment industry in India is currently valued at USD 28 billion. He mentioned that the ministry will set up an AVGC task force by the end of this month with the purpose of formulating an AVGC policy to further facilitate the companies in the sector …



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