Olivia Messina takes on a solo episode to uncover what it really takes to launch and maintain a healthy employee advocacy program.

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Episode Summary

Employee advocacy is probably already on your radar. You know that it’s important, but it’s probably on your “nice-to-have” or “someday” list. It might seem like you don’t have the bandwidth to implement a great employee advocacy program with all the other things you’re doing.

But I’m here to tell you that you can do this. It doesn’t have to be difficult, or time-consuming—and I’m going to show you how.

In today’s episode, I’m going to go over the entire process around launching and maintaining an employee advocacy program (that won’t have you working until midnight).

Meet Olivia Messina

Olivia Messina is Oktopost’s Social Media and Community Manager. Passionate about humanizing B2B brands, community, and personal branding, she manages all social accounts and heads the Oktopost employee advocacy program.

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Unleash Your Inner Artist

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day.

In each episode, SMMs talk through how they stay creative and interesting across their various social channels. The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in.

One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign!

Love Going Behind the Post?

Spread the news: every social media manager can master the art of social media! If you love going behind the post as much as we do, please subscribe wherever you find your podcasts. You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube. Don’t forget to rate and review the show, and in the meantime ask a question for Olivia and her guest to answer on the next episode!