Tata Group-owned etailer BigBasket on Saturday announced that it has acquired the enterprise business unit of a deep-tech company Agrima Infotech in a bid to revolutionise offline retail.

BigBasket will be implementing Kochi-based startup Agrima Infotech’s unique customer vision technology platform, Psyight, at the self-checkout counters of the former’s retail stores.

Psyight, created by Anoop Balakrishnan, Arun Ravi and Nikhil Dharman under Agrima Infotech, helps identify all Indian fruits and vegetables uniquely from an image without using barcodes.

Agrima Infotech cofounder and CEO Balakrishnan said his startup joining hands with BigBasket will redefine the offline shopping experience in the country.

“BigBasket will use this expertise on AI (artificial intelligence) and ML (machine learning) to enrich and enhance a whole lot of technological innovation in the company,” Hari Menon, CEO, BigBasket said.

“We look forward to working with Agrima team to build solid innovation in the grocery space,” he added.

In November last year, BigBasket opened its first technology-driven self-service physical store under the brand name: Fresho in Bengaluru.

The Bengaluru-based online grocer plans to open 200 physical outlets across the country by fiscal year 2023. It aims to increase that number to 800 stores by 2026, Menon had said.

Private label products are goods sold by retailers under their own brand names. Many brick-and-mortar retailers and ecommerce companies have private labels, which offer a fatter margin than selling third-party brands. Amazon, for instance, sells many products under the Amazon Basics brand. Swiggy and Zepto are likely to launch private labels as soon….