Purplle.com has announced the acquisition of cosmetics and skincare brand, Faces Canada. The brand will join Purplle’s cohort of owned and acquired beauty brands including Good Vibes, Carmesi, and NYbae.

Manish Taneja, co-founder and chief executive officer, Purplle.com said, “We are pleased to welcome FACES CANADA to the Purplle family. The brand perfectly embodies the philosophy that we truly stand by, making the best of beauty accessible to all. With a strong existing portfolio, this acquisition will elevate our makeup portfolio with international high-quality innovative products. With the largest acquisition of a makeup brand by a new age beauty company in India, we look forward to a sustained partnership. We will jointly scale to the next level tapping a diverse set of consumers.”

Kunal Gupta, chief executive officer, FACES CANADA, said, “We are excited to be part of the Purplle family and strengthen their makeup portfolio. Inspired by the passion and vision of Purplle.com, their position, equity, reach and stability in the beauty e-commerce space will enable FACES CANADA to scale newer heights. Through this partnership, we aim to amplify our shared values, resources and reach untapped pockets of the country. The synergy will further our agenda of building the most comfortable International quality cosmetics accessible for Indian consumers, and provide an enhanced personalised beauty experience.’’