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Emerging Standards Could Help Clamp Down on Greenwashing

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Emerging Standards Could Help Clamp Down on Greenwashing

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  • A new draft taxonomy will help investors, policymakers, and technology providers consistently assess fintechs’ environmental impact
  • A green fintech taxonomy offers building blocks for more consistent assessments of business’ ESG disclosures.
  • Insider Intelligence publishes hundreds of insights, charts, and forecasts on the Fintech industry. Learn more about becoming a client.

The news: The Green Digital Finance Alliance (GDFA) and the Swiss Green Fintech Network launched a draft taxonomy to help investors, policymakers, and technology providers consistently assess fintechs’ environmental impact, per Finextra.

Chart showing the sustainable investing allocation of High net worth individuals worldwide



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More on this: The proposed taxonomy arrives in the wake of the UN Climate Change Conference (COP26), where the Glasgow Financial Alliance for Net Zero (GFANZ) pledged to align its members’ financing activities to achieve net-zero emissions by 2050.

The report breaks out green fintechs into seven categories—including digital investment solutions, digital payment and account solutions, digital deposit and lending solutions, and digital asset solutions.

It also maps out data sets that each category uses, like open-source earth observation data from the Copernicus and National Oceanic and Atmospheric Administration (NOAA) databases, carbon inventories and carbon accounting databases, voluntary carbon credit registries, and


open banking

data infrastructure.

Why it’s worth watching: Climate anxiety has made consumers pay more attention to and prioritize sustainable brands. Environmental, social, and governance (ESG) strategies have emerged as a strong growth vector for investment managers and will be a major trend during 2022, but charges of greenwashing pervade the investment world—and the SEC is concerned that ESG funds might mislead investors.

ESG ratings rely on corporate disclosures—yet without established global standards, questions arise about the ratings’ validity.

Agreed-on standards and frameworks add methodological rigor to pledges to decarbonize lending portfolios and other practices.

In July, a Duff & Phelps survey found that almost half (45%) of valuation experts believe a lack of a standardized and recognized measurement system is the biggest threat to effective ESG disclosures for businesses. Survey respondents revealed they use 14 different combinations of frameworks.

Taxonomies like the GDFA’s will help to align financial institutions with green objectives and inform the drive for regulations and standards in sustainability.

Fintechs that promote their sustainability efforts have an opportunity to play an active part in forming these standards: The GDFA is inviting feedback on its report and aims to finalize a taxonomy during Q1 2022.

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