For the benefit of our international readers, Canadians just faced their second election in less than two years and returned the Liberal party to a minority government. With line ups that stretched late into the night in Toronto and with mail-in ballots still to be counted across the country, there remain at least four races that are too close to call. That has not stopped certain media from making projections.

Yesterday’s leadership choices at channel marketing firm Sherpa were not at all contentious. Laura Monselice  is the company’s new Head of Platform . She will be leading the development and launch of Sherpa’s Partner Activate technology as well as leading Sherpa’s PRM team.

Monselice has two decades of experience in both AdTech and agency life at GroupM/Mindshare, She previously held the role of Product Strategy at Carbon.

 “Channel marketing has so much potential for innovation, and this is what attracted me to the space,” she said. “ I’m excited to be joining a forward-thinking agency like Sherpa and offer my MarTech and advertising experience during this moment of great transformation.”

Press release: https://www.sherpamarketing.co.uk/blog/laura-monselice-joins-sherpa

After settling into remote work routines, most employees and employers are not choosing between home and office. Instead, many different hybrid models are emerging.  ServiceNow, a digital workflow company has announced the Now Platform Rome release to help bother workers and managers adapt to the hybrid work era. The Now Platform Rome release supports organizations in creating agile work environments.

“The rapid onset of hybrid work has accelerated the digital imperative and forever changed 21^st century business models,” said Chirantan “CJ” Desai, chief product and engineering officer at ServiceNow. “Our customers need digital platforms that enable seamless, compelling employee and customer experiences in any environment, and help them stay agile, resilient, and productive. With our latest release, ServiceNow is workflowing solutions to help businesses navigate work moments that matter in a new economy.”

Press release: https://www.servicenow.com/company/media/press-room/now-platform-rome-release-hybrid-work.html

With the return of commuter traffic and after a flurry of pandemic consolidations and reductions in the second quarter of 2020, the emerging eVTOL aircraft industry is back in the news. GOL Linhas Aéreas Inteligentes, Brazil’s largest airline, has signed a non-binding letter of intent with Avolon for the acquisition and/or lease of 250 electric vertical takeoff and landing (eVTOL) aircraft. The company expects to start operating a flight network in Brazil using eVTOL planes by mid-2025.

Grupo Comporte, an entity owned by GOL’s shareholders, is providing the investment capital required for the project. Created by the British enterprise Vertical Aerospace, the VA-X4 eVTOL model can carry up to four passengers and one pilot. It has a range of 160 km and a maximum speed of 320 km/h. It also produces 100 times less noise than a cruising helicopter, and 30 times less on takeoff and landing. 

Press release: https://www.prnewswire.com/news-releases/gol-to-launch-network-of-250-evtol-aircraft-in-brazil-301381396.html

Content Marketing World is next week. Our readers can use the code B2BNN for $100 off at checkout.

More information:  http://cmi.media/CMW2021 

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Kate Baggott is a former Managing Editor of B2BNN. Her technology and business journalism has appeared in the Technology Review, the Globe and Mail, Canada Computes, the Vancouver Sun and the Bay Street Bull. She is the author of the short story collections Love from Planet Wine Cooler and Dry Stories. Find links to recent articles by following her on LinkedIn https://www.linkedin.com/in/kate-baggott-9a0306/

• B2B News for Tuesday, September 21, 2021: Canadian Election Hangover Edition – September 21, 2021
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