Ed-tech platform BYJU’S has acquired online examination preparation platform Gradeup. As a result of the acquisition, Gradeup has been rebranded as BYJU’S Exam Prep. The details of the deal are yet unkown.

The acquisition will bolster BYJU’S presence in the fast-growing online competitive examination preparation category along with harnessing Gradeup’s pedagogy and student reach.

Byju Raveendran, founder, and chief executive officer, BYJU’S, said, “Our focus has always been on ensuring that every learner has access to the highest quality of teachers and content to help them learn better. With Gradeup on board, we will be able to further scale and expand our test-prep offerings in postgraduate level exams. Gradeup has already proved its mettle and we are excited to join forces with the seasoned team. We aim to bring our complementary strengths and expertise together to create engaging and personalised learning experiences.”

Singh will oversee the brand’s creative philosophy, conceptualise and execute powerful narratives for Byju’s…

Shobhit Bhatnagar, CEO, Gradeup, said, “By combining live classes, assessments, and quality study material, we have built a highly specialised offering for students preparing for competitive exams. Together with BYJU’S, we will accelerate our growth and expand our reach across the country. Further, we will leverage their strengths in content to deepen our current product offering and broaden our coverage of exams.”

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