Urbanic will offer a differentiated collection to shoppers on Myntra, targeted at the young fashion-conscious consumers including apparel, loungewear and accessories. The selection will be available on Myntra from September 1.

Ayyappan Rajagopal, chief business officer, Myntra, said, “We are elated to be joining forces with Urbanic to bring the best of fashion-in-trend to our thriving base of young shoppers. Our dedicated brand store for Urbanic will enable easy discovery of the brand’s proposition under one roof for our fashion-conscious customers while offering a personalised shopping experience. Myntra’s hassle-free returns, differentiated customer experience and impeccable service are sure to enhance the shopping experience for Urbanic’s community of trendsetters.”

Rahul Dayama, head of marketing, Urbanic – India said, “We are delighted to bring Urbanic’s edgy, uber chic and in-vogue collection onto India’s leading destination for fashion, beauty and lifestyle. With this collaboration, we aim to scale our accessibility and leverage Myntra’s nationwide reach, their large and evolving customer base and rely upon their industry-first initiative, Myntra Studio, to give our community of style icons a superior digital shopping experience.”

James Wellwood, partner at Urbanic – London, added, “We want to make sure that all individuals have equal access to fashionable and trendy outfits that Urbanic provides at an affordable range.”

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