Audiovisual content provider, Artlist, has joined independent licensing agency IMPEL, which will represent the digital rights for its music catalog of high-quality ‘Artlist Originals’.
Israel-based Artlist is a creative technology company with three products that collectively provide video creators with over half a million digital assets.
The catalogs are updated with daily content, including music and sound effects on Artlist.io, stock footage on Artgrid.io and templates, presets, add-ons, transitions and motion graphics on MotionArray.com. Artlist operates on a yearly subscription plan, offering users a license with unlimited use.
Within Artlist sits Artlist Original, a record label and publisher that serves as the in-house music production team at Artlist.io, producing over 1,000 songs a year exclusively for the Artlist music catalog.
Artlist Original is also creating a fast-growing international community of artists and producers and millions of monthly streams across platforms.
IMPEL, an international collective licensing agency representing digital publishing rights, is 100% owned and controlled by its members, which include independent publishers such as Bucks Music Group, Beggars Music, Reservoir Music, Kassner Music, CTM, ABKCO, Truelove Music, Mute Song, Faber Music and Reach Music.
“Joining the IMPEL collective […] is a significant strategic step for us at Artlist.”
Ori Winokur, Artlist
Ori Winokur, Artlist Head of Music, said: “Joining the IMPEL collective, which leads the new age of publishing and rights management, is a significant strategic step for us at Artlist.
“We are excited to be part of this group of publishers that will enable us to open up to new markets, strengthen our license, and expand the revenue avenues for our artist community.”
“[Artlist’s] fresh and innovative business model reflects the dynamism of the company.”
Sarah Williams, IMPEL
Sarah Williams, IMPEL CEO, said: “Artlist is a really exciting addition to the IMPEL collective.
“Their fresh and innovative business model reflects the dynamism of the company. It’s clear from our relationship so far that this is a business that is really going places, and we look forward to working with them to achieve their vision.”Music Business Worldwide
