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Episode Summary

In this episode of the Radically Transparent podcast, Oktopost’s Managing Director EMEA, Colin Day, fills in for host Jennifer Gutman and sits down with MarTech legend Jon Miller, co-founder of Marketo and Engagio, and now CMO at Demandbase.

Back in 2018, Marketo was purchased by Adobe for $4.75B, and Engagio was recently acquired by Demandbase.

Throughout the episode, Jon reveals:

• What keeps him up at night, professionally
• Secrets to Account Based Marketing (ABM)
• Discloses how he found himself in the world of marketing automation
• What he’s learned on his journey to becoming a founding father and leading MarTech visionary
• How he stays relevant in the market by thinking beyond ABM

He even discloses his own ABM strategy and gives a few valuable tips and pointers to getting started with an effective ABM plan and so much more!

More about Jon Miller

Jon is a marketing entrepreneur and thought leader. He is currently the Chief Marketing and Product Officer at Demandbase, the leading account-based marketing platform. Previously, Jon was the CEO and founder of Engagio (acquired by Demandbase) and was co-founder at Marketo (Nasdaq:MKTO), a leader in marketing automation.

Jon is a frequent speaker at conferences including Dreamforce, MarketingProfs B2B, Marketing Operations Executive Summit, OMS, and the Marketing Nation Summit.

He is also the author of numerous e-books including Complete and Clear Guide to Account Based Marketing and the Definitive Guide to Marketing Automation.

Like What You Heard About MarTech?

Radically Transparent is one of Oktopost’s popular original podcast shows famous for asking renowned modern day marketers and sales leaders to expose what keeps them up at night, professionally and so much more!

New episodes air every Thursday on B2B Marketing Now, a podcast channel built for marketers, by marketers and you can catch all episodes here.

For more mind-blowing conversations and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts, Spotify or follow Oktopost on LinkedIn.