Sony Music Entertainment has launched a new Southeast Asia-focused record label called OFFMUTE.

OFFMUTE is described as “a pan-regional label focused on championing new and emerging Southeast Asian” talent by drawing on the combined experience of Sony Music’s entire Southeast Asian team.

OFFMUTE has also announced three new signings.

They include: Clara Benin, who has amassed more than 25 million streams combined on Spotify and YouTube and has won multiple awards including Wishclusive Contemporary Folk Performance of the Year for her song I Rose up Slowly.

Mezzaluna, meanwhile, is a singer-songwriter based in Indonesia who will be releasing her debut single this year, which OFFMUTE will be amplifying across the region.

Lastly, liesl-mae is a an emerging recording artist based in Malaysia.

“OFFMUTE is a first-of-its-kind label in this part of the world, embracing the eclectic appeal and rich diversity that Southeast Asia has to offer, empowering artists with the resources and expertise to find success in a diverse region.”

Shridhar Subramaniam, Sony Music Entertainment

“OFFMUTE is a first-of-its-kind label in this part of the world, embracing the eclectic appeal and rich diversity that Southeast Asia has to offer, empowering artists with the resources and expertise to find success in a diverse region,” said Shridhar Subramaniam, President, Strategy and Market Development, Asia and Middle East, Sony Music Entertainment.

“That offering is compelling for a new generation of artists in the region and we’re excited to help these artists fulfil their potential in the years to come.”

 Music Business Worldwide