Interactive entertainment brand Atari has entered into a strategic partnership with Bondly, an e-commerce platform for digital assets, to launch NFTs across gaming, music and other areas.

Bondly is the e-commerce company behind recent lucrative entertainment brand initiatives for the likes of Logan Paul, Tory Lanez and PelleK.

According to Bondly, its platform’s total gross revenue on NFTs has been over $8 million with $4m generated “in the first 3 months from its in-house novel IP brands” (including gaming brands PolkaPets and BCCG).

Launched in 1971, Atari was a pioneer in early video games, and has most recently created its own crypto currency called the Atari Token ($ATRI).

In music-related digital entertainment specifically, Atari also launched the rhythm-action game and interactive music platform, Beat Legend: AVICII for IOS and Android, in July last year.

The partnership announced today will see Atari and Bondly work together on the creation of collections of NFTs, covering gaming, music and more areas.

Atari then aims to combine these NFTs into a brand new gaming platform called the Atari Metaverse.

The Atari Metaverse, says Atari, will combine the best aspects of the company’s legacy gaming properties and “the most current entertainment creators in music and gaming, using Digital Collectibles and NFTs as a core component of the entire Metaverse experience”.

Bondly CEO Brandon Smith explains further that these creators will then be able to “mint their own NFT” inside the Atari Metaverse “and distribute to fans, which then become access passes to new superfan experiences”.

NFTs will be available for purchase using Atari ($ATRI) and Bondly ($BONDLY) native cryptocurrencies, and other major crypto-currencies.

In addition to the Metaverse, the lineup of NFTs is going to be announced over the next few weeks.

Bondly recently partnered with Logan Paul to create and launch his NFT collectible series to commemorate major events over the coming year. The first set of NFTs sold alongside his Pokemon Box break and generated over $2.4m in the process.

Elsewhere, in collaboration with YouTuber and musician PelleK, last month, Bondly released what was claimed to be the very first NFT music album, which sold out at pre-sale in less than two hours for $160,000.

Following these successes, Tory Lanez partnered with Bondly to put out, what they say, was “the first ever drop” of unreleased songs via NFT featuring three tracks and pieces of art which sold out in less than two minutes and generated  more than $400,000 in initial gross sales.

”Our collaboration with Bondly is absolutely integral to the success of the upcoming collections of NFTs and of the Atari metaverse, whose design is underway.”

Frédéric Chesnais, Atari Chain

“Teaming up with Bondly was very natural for Atari, given their success and expertise in the space,” said Frédéric Chesnais, CEO of Atari Chain.

”Our collaboration with Bondly is absolutely integral to the success of the upcoming collections of NFTs and of the Atari metaverse, whose design is underway”.

“We are excited to bring our native gaming properties like BCCG and PolkaPets to Atari, but we are even more excited for our other entertainment brand partners to have digital spaces dedicated to their fans.

Brandon Smith, Bondly

Brandon Smith, CEO of Bondly, added: “We are excited to bring our native gaming properties like BCCG and PolkaPets to Atari, but we are even more excited for our other entertainment brand partners to have digital spaces dedicated to their fans.

“Music artists, sports stars and all creators can engage fans in new, unique ways. For example, creators can mint their own NFT in-metaverse and distribute to fans, which then become access passes to new superfan experiences.”Music Business Worldwide