The maker of Oreo biscuits has moved the Delhi High Court against Parle Products, alleging that the design of the Indian firm’s Fabio biscuits is “deceptively similar” that of Oreo, a person familiar with the development told ET.

The high court has fixed April 12 as the next date of hearing of the trademark infringement case filed by US-based Intercontinental Great Brands LLC, a unit of Mondelez International Inc.

In its hearing on February 9, the court declined the request of the US firm’s lawyers to advance the hearing to an earlier date.

Parle Products did not respond to an email seeking comment as of press time Tuesday. A lawyer representing Intercontinental Brands declined to comment.

Mondelez had launched Oreo in India about a decade ago and has so far has introduced various variants of the popular brands, including Oreo Orange Crème, vanilla, choco crème and strawberry.

Parle Products had launched Fabio in January 2020.

The intensive competitive biscuit market in India has witnessed several similar court cases of alleged trademark infringement among various companies.

Early last year, Britannia Industries NSE 1.06 % had filed a trademark infringement case against Future Consumer, alleging that the Kishore Biyani-led company had copied the packaging of several of its biscuit brands.

Britannia has also objected to Future Consumer’s use of ‘Good Time’ on one of its product packs, arguing that it sounds similar to Britannia’s ‘Good Day’ brand. In December, Britannia had filed two cases in the Delhi High Court against rival ITC Ltd for alleged infringement of its product packaging trademark by using similar design for ITC’s new biscuits.

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