Marketers who use video grow revenue 49% faster than non-video users. It’s clear sellers need it, but what’s the real secret to using them to explode sales and drive marketing?

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Podcast Episode Summary

Tyler Lessard joined Vidyard in 2014 and almost immediately dramatically changed how the business world uses video to explode sales. He saw the expectations of buyers rapidly changing, and through his secret ‘four E’s’ transformed the way sales organizations use video to avoid getting stuck in the status quo. And let’s just say, it’s not easy.

In this podcast episode “Radically Transparent” Lessard shares with host Jennifer Gutman, Oktopost’s Director of Social Strategy, the special powers of video and how marketers and sellers can use video to its advantage in 2021 and beyond.

More About Tyler Lessard

Tyler, father of 4, watcher of Westworld, author of The Visual Sale, fearless marketer. As VP Marketing and Chief Video Strategist at Vidyard, Tyler has spent more than seven years immersed in the worlds of video marketing, video selling, modern demand gen, and customer experience. He’s been recognized by Demand Gen Report as the top B2B Buyer-Centric marketer, and by Marketo as one of the world’s top 50 Fearless Marketers. He’s the host of the Creating Connections podcast, author of The Visual Sale, and (very) amateur video creator.

Like What You Heard?

Radically Transparent is one of Oktopost’s popular original podcast shows famous for asking modern day marketers and sales leaders to expose what keeps them up at night, professionally and so much more!

New episodes air every Thursday on B2B Marketing Now, a podcast channel built for marketers, by marketers and you can catch all episodes here.

For more mind-blowing conversations and to keep up with the show everyone is talking about, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts, Spotify or follow Oktopost on LinkedIn.