Warner Music Group’s ADA Worldwide has expanded into France.
Headquartered in Paris, it will be led by respected independent industry exec Alassane Konaté.
Konaté will serve as Director of ADA France and report to Warner Music France’s incoming President, Alain Veille.
Konaté is engrained within the independent music scene, having spent the last 15 years running his own label, Din Records.
His experience and relationships with the independent world will help serve ADA France’s family of labels.
Today’s news marks the latest move in ADA’s globalisation strategy, which this year has seen ADA launch in various territories.
In July, Miami-Headquartered Latin music division ADA Latin launched, headed up by seasoned music executive Juan Paz.
ADA Asia launched in September, headquartered in Singapore and led by respected industry exec Chee Meng Tan.
ADA Japan, launched in October, led by respected executive Kaz Aida.
“France’s music scene is thriving at the moment and the independent scene has never been stronger, so I’m delighted to be able to take on this new role to help it develop even further.”
Alassane Konaté
Alassane Konaté said: “France’s music scene is thriving at the moment and the independent scene has never been stronger, so I’m delighted to be able to take on this new role to help it develop even further.
“I’m looking forward to partnering with labels and being able to tap into the global Warner Music network to give them the worldwide exposure.”
“I’m delighted that Warner Music France now has a designated division to help super-serve them and propel them even further.”
Alain Veille
Alain Veille added: “Our independent partners make up such an important part of France’s rich and diverse music scene.
“I’m delighted that Warner Music France now has a designated division to help super-serve them and propel them even further.
“Alassane’s entrepreneurial way of thinking and his great reputation within the independent scene make him the perfect person to lead ADA France.”
“I’m looking forward to partnering with Alassane and Alain find new opportunities for France’s independent labels and artists.”
Eliah Seton, Warner Music Group
Eliah Seton, President of Independent Music & Creator Services at Warner Music Group, said: “The global independent scene is rapidly growing and producing world-class music.
“At ADA we’ve been building a global strategy to help support the vast array of talent around the world and I’m excited to extend our operation into France.
“I’m looking forward to partnering with Alassane and Alain find new opportunities for France’s independent labels and artists.”
